Our Story: Behind the Logo

12 is a special number for both of us.

also...

we are no mathematician but there’s a great debate lying around the deep dark web saying that when you add up all the natural numbers

1+2+3+4+...

then the answer to this sum is -1/12 which diverges to infinity, or to put it more loosely, that the sum is equal to infinity. True or not, we are pretty amazed by this so we considered this as the meaning behind our logo. The concept of infinity and negative space is pretty mind boggling so WHY NOT.

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